6

THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice

Year:
2005
Language:
english
File:
PDF, 98 KB
english, 2005
13

The servicescape: The social dimensions of place

Year:
2012
Language:
english
File:
PDF, 233 KB
english, 2012
17

Advertising Creativity Matters

Year:
2008
Language:
english
File:
PDF, 102 KB
english, 2008
18

Brand–Slogan Matching in a Cluttered Environment

Year:
2006
Language:
english
File:
PDF, 285 KB
english, 2006
20

Following the Fashionable Friend: The Power of Social Media

Year:
2011
Language:
english
File:
PDF, 128 KB
english, 2011
22

The Brontës and Religionby Marianne Thormählen

Year:
2000
Language:
english
File:
PDF, 584 KB
english, 2000
34

The value of ambient communication from a consumer perspective

Year:
2015
Language:
english
File:
PDF, 235 KB
english, 2015
41

A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands

Year:
2006
Language:
english
File:
PDF, 91 KB
english, 2006
42

Long Live Creative Media Choice

Year:
2009
Language:
english
File:
PDF, 84 KB
english, 2009
43

A Taste of "Nextopia"

Year:
2011
Language:
english
File:
PDF, 178 KB
english, 2011
45

Let’s be strange: brand familiarity and ad‐brand incongruency

Year:
2003
Language:
english
File:
PDF, 210 KB
english, 2003
46

The Medium as a Contextual Cue: Effects of Creative Media Choice

Year:
2005
Language:
english
File:
PDF, 1.88 MB
english, 2005
50

Banner Advertisements through a New Lens

Year:
2001
Language:
english
File:
PDF, 64 KB
english, 2001